Pricing proposal — three partnership levels, from content production to full management of REIGN’s digital presence.
The three packages are not simply different service sizes. They represent three increasing levels of responsibility for YUMINO within REIGN’s digital ecosystem.
YUMINO handles content creation while REIGN retains publishing and social media management.
YUMINO becomes responsible for REIGN’s creative direction and content system.
YUMINO becomes REIGN’s external digital partner and manages its digital presence around the event calendar.
Nightlife shoots are primarily designed to feed Stories: live atmosphere, DJs, dancefloor, VIP, tables, bottle service, cocktails, arrivals, reactions and club details. Their purpose is to bring the account to life and show REIGN’s real experience. Reels, on the other hand, remain separately crafted editorial pieces with a specific creative and narrative purpose.
At each level, YUMINO takes on more responsibility for strategy, brand image, distribution and growth.
REIGN already has a team to publish. YUMINO provides ready-to-publish creative assets.
YUMINO progressively builds a consistent visual and editorial system around the REIGN brand.
YUMINO becomes the external digital partner, from strategy to publishing, community management and acquisition.
Starting with the Premium Content — 650,000 FCFA / month package, the partnership includes a Community Manager based directly at REIGN, ensuring greater responsiveness, closer collaboration with the team and immediate access to what is happening at the club.
The difference between the packages is therefore not just content volume: it is primarily the level of responsibility entrusted to YUMINO.
The elements below follow the pricing proposal structure and make the differences immediately clear.
Editorial calendar, event planning, topic selection, format recommendations and creative direction.
A monthly Content Strategy defining what to show, which formats to prioritize, key events and FOMO / booking-driven content.
The strategy now includes acquisition: objectives, audiences, retargeting, campaigns, conversion and bookings.
Le niveau de reporting augmente avec le niveau de partenariat.
Volumes are indicative and depend on REIGN’s activity. Nightlife sessions are scheduled according to REIGN’s event calendar and do not constitute a fixed monthly production obligation.
A quick overview to understand what changes from one package to another.
You post. We create.
You post. We build the image.
We build. We publish. We grow.
The package choice should be presented as a choice of responsibility level, not simply as a quantity of content.
Content — REIGN handles publishing; YUMINO produces the content and provides recommendations.
Premium Content — YUMINO builds the brand image and editorial system; REIGN continues to publish.
Digital Partner — YUMINO builds, publishes, manages and optimizes the entire digital presence.
« The right level is not the one that produces the most. It is the one that matches the level of responsibility REIGN wants to delegate. »
From content creation to a true on-site digital partnership, YUMINO supports REIGN with an enhanced human presence starting from the Premium Content package.
Nightlife capture should be understood as live content primarily intended for Stories: it shows what is actually happening at the club and keeps the account active during nights out. It does not replace editorial Reels, which remain separately designed.